A few weeks ago I spent a cold & wet Victorian afternoon chasing the shorebreak at Jan Juc with local photographer Drew Ryan, trying to capture a moment of magic for the Deep Water ad campaign. Drew and I floated books through the dumping shorey at Juc to get 'the shot', while Jon Frank and Drew's daughter Tanna stood on the steps laughing at us prancing around in our wetsuits, dodging the foaming clean-up sets smashing into the cliff. We lost two books to King Neptune and although Drew conjured some esoteric beauty (see below), we settled on the first photo he took. A Melbourne Bitter or six later and Frank was teaching himself InDesign. A few tips from his design savvy sister and hey presto, we had an ad! Check it out in the latest issue of Surfing World magazine (issue# 295), which also features Frankology with Sally Fitzgibbons, another cover shot by the hardest working surf photographer in the world (Andrew 'Shorty' Buckley) and an interesting yarn about Torquay by Jock Serong. And while you're locked into cyberspace check out Drew's web site: www.drewryanphotography.com.au/
Friday, July 3, 2009
THE CAMPAIGN BEGINS
A few weeks ago I spent a cold & wet Victorian afternoon chasing the shorebreak at Jan Juc with local photographer Drew Ryan, trying to capture a moment of magic for the Deep Water ad campaign. Drew and I floated books through the dumping shorey at Juc to get 'the shot', while Jon Frank and Drew's daughter Tanna stood on the steps laughing at us prancing around in our wetsuits, dodging the foaming clean-up sets smashing into the cliff. We lost two books to King Neptune and although Drew conjured some esoteric beauty (see below), we settled on the first photo he took. A Melbourne Bitter or six later and Frank was teaching himself InDesign. A few tips from his design savvy sister and hey presto, we had an ad! Check it out in the latest issue of Surfing World magazine (issue# 295), which also features Frankology with Sally Fitzgibbons, another cover shot by the hardest working surf photographer in the world (Andrew 'Shorty' Buckley) and an interesting yarn about Torquay by Jock Serong. And while you're locked into cyberspace check out Drew's web site: www.drewryanphotography.com.au/
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Hey Macaloon - I'm so proud of you!!!! You little legend! I'll be buying your book as soon as it hits Amazon... so keep me posted with the online launch date!
ReplyDeleteDon't forget even though I'm on the other side of the world I'm always happy to help you out with anything you need design wise... no charge of course! Just want you to be a great big rip roaring success!!
L the lip!